LEO (Let Export Order)

Foreign leaders in Vietnam don’t fail because of cultural gaps like “saving face”, they fail because of economic conditioning. Decades of growth have hardcoded foreign bosses into rigid operational doctrines: Chinese scale, Korean speed, Japanese consensus, or German process precision. When these collide with Vietnam’s fast-moving frontier market, clash is inevitable: local teams thrive on […]

Importing Doesn’t Have to Be Complicated Many people think importing is overwhelming, but when you break it down, it’s a structured process. Here’s a simplified import journey: ✅ Identify a reliable supplier ✅ Request a Proforma Invoice ✅ Place the Purchase Order ✅ Arrange payment ✅ Supplier manufactures and packs the goods ✅ Export customs […]

If your shipment gets damaged at sea, who pays for it? You, or your supplier? If you don’t know the answer immediately, you’re not alone. Most business owners don’t — until something goes wrong. That answer depends entirely on the Incoterm written on your contract or invoice. Three letters that decide who’s responsible for what, […]

Planning to set up a factory in Vietnam? The biggest challenge is often not what foreign investors expect. Vietnam is a long and highly diverse country. From the North to the South, business environments can differ significantly in terms of logistics, labor market, infrastructure, administration, and even working culture. When investors evaluate a manufacturing location […]